Transforming a Bid into a Ten Year $10M Win

Client Overview

A regional janitorial equipment and product supply company serving commercial, education, and multi‑facility clients across the Mid‑Atlantic.

The Challenge

The client was invited to respond to a highly competitive RFP from a large, well‑known university seeking a multi‑year, campus‑wide supply partner. The opportunity represented more than ~$10 million in revenue over ten years — a transformational contract that required a polished, strategic, and fully compliant proposal.

Their internal team had the operational expertise but needed a compelling, professional submission that clearly communicated their capabilities and differentiated them from national competitors.

Our Approach

We developed a custom proposal and presentation tailored specifically to the university’s requirements and evaluation criteria. Our work included:

• Structuring a clear, compliant response aligned with the RFP’s technical, pricing, and service requirements

• Positioning the client’s strengths — logistics, product depth, sustainability practices, and customer service model

• Designing a clean, modern proposal layout that elevated credibility and readability

• Creating a matching finalist presentation that told a cohesive, persuasive story

• Ensuring both assets could be reused for future large‑scale bids

Deliverables

• Custom RFP Proposal (fully designed, structured, and branded)

• Executive Summary & Value Proposition

• Pricing & Product Strategy Section

• Sustainability & Compliance Documentation

• Custom Finalist Presentation Deck

• Reusable Templates for Future Opportunities

The Outcome

• The client won the contract — securing a ten year agreement with the potential to increase revenue upwards of ~$20M over the agreement term.

• The university selected them based on clarity of service model, competitive pricing, and the professionalism of their proposal and presentation.

• The client now has a reusable, high‑impact proposal toolkit that strengthens their position in future competitive bids.